Search Engine Optimization

Search Engine Optimization (SEO) is the process of positioning your website to rank highly on search results pages for the most relevant keyword searches. SEO has the best long-term return on investment because once your site ranks for relevant keywords you do not pay for each additional visitor to your site. This doesn’t, however, mean SEO is free. For most competitive keywords, there are a number of ongoing actions you must take to achieve good rankings and hold them for the long run.
“White Hat” Search Engine Optimization
SEO has become more identifiable with unsolicited calls, emails and blog comments from foreign companies and less-than-legitimate companies offering guaranteed top rankings. SEO has become way too many empty promises and way too little delivery of legitimate Page Rank.
To make it even more challenging, Google has continuously adjusted and redesigned its page rank algorithms. Now previous SEO strategies far less effective and even detrimental.
Search Engine Optimization, done properly, has the best long-term return on investment because once your site ranks for relevant keywords you do not pay for each additional visitor to your site.
Adler Marketing has worked with numerous clients and we’ve refined our keyword selection process. We’ll find keywords for your organization that are highly relevant yet possible to rank on. We conduct an audit of your website for changes that will help maximize your site ranking on your best keywords. Each month, our U.S.-based writers will craft articles that leverage these targeted keywords and submit your articles to legitimate sites across the web.
Our article distribution process will also submit the content to RSS aggregators, social bookmarking sites and other user-generated content hubs. Each of these return links counts as a vote for your website. We’ll also provide optional on-site content development and recommend PR services as needed.
The entire process is tracked in Adler Marketing’s SEO reporting tool, and reports can be automatically sent to you. You’ll have full access to the content we write, links that we build as well as detailed tracking of SEO rankings from start to finish.
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Search Engine Optimization and Digital Marketing Articles

Google Expands Sitelinks on Mobile SERPs

August 18th, 2015|0 Comments

Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.

Google Local Shakeup: 3-Pack Only, 7-Pack Removed; Addresses & Phone Numbers Gone

August 7th, 2015|0 Comments

We have some more big changes happening in the local space for Google local business listings. Over the course of the day Thursday, Google began switching over the usual 7-pack local listings to all 3-pack, AKA Snack Pack local results. This means that instead of showing 7 businesses in the pack and in the map, …

Google: The Idea That 404s Lead To Google Penalties Is Utterly Wrong

August 7th, 2015|0 Comments

To pretty much everyone who reads this site, this is a no brainer, but there are some people out there that think having a site with some 404ed pages will lead to a Google Penalty. Sound crazy? Well

How Small Changes To Google Search Can Punch Your Web Traffic In The Face

August 7th, 2015|0 Comments

Interesting that among upcoming changes, Google may penalize sites not grounded in scientifically-validated facts. Given that what we consider validated seems to change over time, this may not be as black and white as it seems. This could have a big impact on fringe communities that lay outside popular opinion, like anti-vaccination activists.

Google Now Only Showing 3 Local Results Instead Of 7

August 7th, 2015|0 Comments

After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block. For all the queries I try that would generate, I am now seeing on

Google Testing Different Pack Layouts with the New Local Finder

August 6th, 2015|0 Comments

Barry Schwartz noted (via Ryan Schilling at leadhub.net) a Google 3 Pack experiment that removed the Google Plus links. For that same search I am seeing a

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