Adwords, like any tool, is a double edged sword. If used improperly, it can flush your money down the drain. But used correctly, it can be a very powerful
Getting good quality traffic via AdWords PPC is just part of the work required to get the most out of Pay Per Click Marketing, Once you have the traffic you need to actually convert as many visitors as possible into leads or sales. A recent ...
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
Google launched Custom Columns for AdWords back in December, but many paid search marketers aren't utilizing them yet. Contributor Laura Collins discusses the benefits of this new feature and explains how to set it up.
Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too much.
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment.
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager | PPC Strategies & Pay Per Click News | PPC Hero
Live Webinar The Most Valuable Google AdWords Features For The PPC Account Manager More about this Webinar Google AdWords offers a huge amount of
We will cover the conversion tracking and implementation basics across several major PPC advertising programs.
Two of the hottest topics today, from the classroom to the boardroom, are Big Data and Analytics. There is a recognition that firms that do a better job of collecting, assimilating, analyzing, and using data have a built-in advantage versus their competitors. Yet, if your firm doesn't have a competency in analytics, it's difficult to figure out how to create one. To better understand how companies can become more adept at leveraging analytics to improve decision making, I turned to Gopi Koteeswa