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Calling All SEO Beginners: Here is Four of the Most Common, Yet Important Questions Asked about Search Engine Optimization. – Liked By Design – Liked By Design

Calling SEO Newbies: Here are 4 of the Most Common, Yet Important Questions Asked About Search Engine Optimization. http://t.co/gYD8djcPoS

July 27th, 2015|Categories: Digital Marketing, SEO|0 Comments

Multivariate Testing 101: A Scientific Method Of Optimizing Design – Smashing Magazine

In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go deeper in the technical details of multivariate testing which is similar to A/B testing but with crucial differences. In a multivariate test, a Web page is treated as a combination of elements (including headlines, images, buttons and text) that affect the conversion rate. Essentially, you decompo

July 27th, 2015|Categories: Conversion Optimization, Digital Marketing|0 Comments

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website opt…

July 27th, 2015|Categories: Conversion Optimization, Digital Marketing, Landing Pages|0 Comments