PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too much.
To pretty much everyone who reads this site, this is a no brainer, but there are some people out there that think having a site with some 404ed pages will lead to a Google Penalty. Sound crazy? Well
Interesting that among upcoming changes, Google may penalize sites not grounded in scientifically-validated facts. Given that what we consider validated seems to change over time, this may not be as black and white as it seems. This could have a big impact on fringe communities that lay outside popular opinion, like anti-vaccination activists.
After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block. For all the queries I try that would generate, I am now seeing on
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Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment.