Conversion Optimization

/Conversion Optimization

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

You’re about to learn how to make each element of your landing page more enticing. And make your conversion rates go up. And celebrate your business growing.

August 6th, 2015|Categories: Conversion Optimization, Digital Marketing, Landing Pages|0 Comments

How we made $1 million for Moz—with one landing page and a few emails | Conversion Rate Experts

Our CRE Methodology™ increased SEOmoz's revenue by $1 million a year. This case study reveals how we did it. What can our methodology do for your business?

August 6th, 2015|Categories: Conversion Optimization, Digital Marketing, Landing Pages|0 Comments

Multivariate Testing 101: A Scientific Method Of Optimizing Design – Smashing Magazine

In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go deeper in the technical details of multivariate testing which is similar to A/B testing but with crucial differences. In a multivariate test, a Web page is treated as a combination of elements (including headlines, images, buttons and text) that affect the conversion rate. Essentially, you decompo

July 27th, 2015|Categories: Conversion Optimization, Digital Marketing|0 Comments

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website opt…

July 27th, 2015|Categories: Conversion Optimization, Digital Marketing, Landing Pages|0 Comments

Conversion Optimization is the Keystone to Digital Revenue …

Ion interactive is a “marketing apps” company with a particular expertise in conversion optimization. In addition to complex marketing apps their software can also be used for creating more standard landing pages.

July 26th, 2015|Categories: Conversion Optimization, Digital Marketing|0 Comments