AdWords Customer Match is THE most important feature to be added to AdWords since it was launched. Here's why this new feature is so exciting...
Adwords, like any tool, is a double edged sword. If used improperly, it can flush your money down the drain. But used correctly, it can be a very powerful
As of tomorrow, Google Chrome will start automatically pausing Flash-based ads.
Getting good quality traffic via AdWords PPC is just part of the work required to get the most out of Pay Per Click Marketing, Once you have the traffic you need to actually convert as many visitors as possible into leads or sales. A recent ...
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
Google launched Custom Columns for AdWords back in December, but many paid search marketers aren't utilizing them yet. Contributor Laura Collins discusses the benefits of this new feature and explains how to set it up.
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
Dwell time is one of the most important, yet frequently misunderstood, analytics metrics. Learn what dwell time is and how you can increase it.
Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too much.
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes.