Is your ad copy not performing as well as you’d hoped? Contributor Andrew Goodman suggests that perhaps you’re making users think too much.

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Clarity beats persuasion. Understand the how to commuincate using the simplest and most precise message at each stage of the conversion funnel.

As Blaise Pascal said: “If I had more time, I would have written a shorter letter…”

If I Had More Time, I Would Have Written a Shorter Letter …