Is your ad copy not performing as well as you’d hoped? Contributor Andrew Goodman suggests that perhaps you’re making users think too much.
Sourced through Scoop.it from: searchengineland.com
Clarity beats persuasion. Understand the how to commuincate using the simplest and most precise message at each stage of the conversion funnel.
As Blaise Pascal said: “If I had more time, I would have written a shorter letter…”