Getting good quality traffic via AdWords PPC is just part of the work required to get the most out of Pay Per Click Marketing, Once you have the traffic you need to actually convert as many visitors as possible into leads or sales. A recent …

Sourced through Scoop.it from: converted.co.uk

Without negative keywords you can spend more on junk clicks than on legitimate clicks from prospective customers. And if you’re geo-targeting, don’t trust Google’s location accuracy. Filter out searches for services outside your area with negative keywords.