Two weeks ago Google rolled out a major new update to its search algorithm and results.
This update begins the first major ranking change for sites that have mobile-friendly pages.
If your website has non-mobile-friendly pages that previously ranked in mobile searches, there is a chance these pages will drop in position. Pages that are mobile friendly will also be indicated in the search results by a button that reads “mobile-friendly.”
If your site isn’t mobile-friendly, you may be risking your PageRank in mobile search. Click here to talk with us about how we can help.
Here is the statement Google posted on the webmaster tools section of its website:
Rolling out the mobile-friendly update
Posted: Tuesday, April 21, 2015
As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.